Optimization is the continuous process. To stand out in the competition, it is important to know what your competitors are doing to boost their sales. It is important to optimize and update your funnels. The best way of optimization is research about your competitors. It makes a great sense to analyze your competitors what is working for them and what you can implement in your funnel and apply those ways that can fit your marketing needs. If you want to spy on your competition’s funnels to see what is working, here are some great ways:
1. Use Tools
Researching about your competitor’s organic and paid keywords search is useful and beneficial. To spy on your competition’s funnel, you can use tools like what runs where, SemRush or Adbeat that help you to search for your competitors paid and organic search. Most of the tools provide paid service and you can use the one as per your need. There are also tools that are used for backlinks, audit, ad campaigns much more. You can use them on your competitors and also your own website and check your marketing efforts. Through this way, you can make a plan and create comparisons and see what your competitors are doing right.
2. Find online competitors
If you do not know about your competitors, first you need to categorize your marketing niches that are a small group of your whole market. From Alltop, Quora or Wikipedia’s table of content, you can classify your exact marketing niche. Then, you can identify your competitors. Through free tools, you can identify them easily. Just type the on Google and check the results and find searches that are closely related to your keywords. You can also use webmaster tool for your niche market or keywords. This will help you to get the list of your competitors.
3. Follow on Twitter
To check what your competitors are doing, you need to indirectly follow them. Make you a private list on your twitter that can be seen by you only and add there you competitors to that lost. Include all employees of your competitors and also their twitter account, in case they have more than one. Through this, you will get the information how they manage their strategy of twitter. You can also make a new list on your home page of the Twitter .
4. Spy through Web Traffic
The similar web tool is another way that allows you to spy the traffic of any website. By spying on the top referring sites, you can get some information about that sites and what type of content they are sending to their clients such as blog, newsletter etc or maybe they are using some type of affiliate marketing or referral. This will also tell you about your competitor’s overall traffic that is coming from social media or elsewhere.
5. Use Google Alerts
Another tool which you can use to spy on your competitor’s site is Google alert through which you can track articles, blogs, new pages or videos. All you need to sign up and then you create email alerts that are sent automatically sent to you anytime when a particular keyword is indexed by Google. Google alert will help to track about your competitions and what people saying about them.
6. Subscribe newsletter
There are many companies who use newsletters. Through it, they tell about their products and services. Subscribing your competitor’s newsletters will help you to get an idea of your competitors working. Check their frequency of newsletters, their tone of content and call to action. Check whether they are sales emails or any kind of communication. What they are trying to do.
7. Tone of Their Voice
Every company gives voice to their brands. Sometimes it can be corporate or boring. Giving voice to your brand can consume time but when you look at your competitors and their efforts of marketing, you will notice that they manage a great balance between staying professional and being approachable. Check what type of voice they are using and this will help you to analyze their working strategy.
It is important to respond to customer’s complaints and queries well. To succeed in any business, it is important to respond in a professional way. Check, how well your competitors are responding their customer’s queries and complaints.
Spying on your competitors funnel will give you an idea about their working system. Following above mentions ways will help to track the strategies used by your competitors.