Thousands of websites are spreading over the web. To achieve their goals, they need to work efficiently so that they can convert visitors into potential customers. Website owners always have little data about how visitors are behaving on their websites. Now, it is possible to get a great amount of analytics data through which you can make your marketing decisions. You can get a better understanding of how visitors come to your site and which are the most visited pages and how they convert into leads. It is important to know about whether your website is competent at converting leads. For that, you need A/B testing method that is known as the best way to enhance the conversion rate of the website. This testing method can put a great impact on your website.
What is A/B testing?
In A/B testing, to run a marketing campaign, a landing page is created and then a duplicate copy of same landing page is created with one small variation. Both pages are then shown to 50 percent of visitors through a marketing campaign and this help to check which page perform the best. If the original landing page receives more visitors, more sign ups and purchases then you can declare it a winner but the duplicate landing page is getting more visitors etc it can displace the original one .
It doesn’t matter from where begin, you can achieve the global maxima. From target markets to benefits of your products, from branding positioning to lead generation, all these move you close to global maxima. Remember, bigger achievements come with bigger risks. In A/B testing, when you test a new market, it will take the time to find out the different ways to reach the new-targeted group of customers. In the meantime, when everything is running and up, there will decrease in revenue. In long term, you might be a winner but in the short term, it won’t really look good. You won’t get global maxima but when you build a good business you can optimize for the local maxima.
With the correct use of the A/B testing, you can get best conversion results or local maximum without doing any changes to your site. In A/B testing, it important to make sure that every change you make put a positive impact. Be creative in your approach while doing A/B testing will attract more visitors. It also makes a sense to test some major designs or redesigns that will provide assurance that your local maximum is global also. A/B testing is all about experiment and monitoring of its results .
Multiple Page Variants
When launching a marketing campaign your business, you can build a new landing page with different ideas. In A/B testing, you can assign equal value to each page. When you give them equal weight then you can easily choose the winner by checking which page is getting more traffic. Before valid results, it is obvious that you want to get a certain level of traffic in both test landing pages. When you do not have any conversion data, then it makes a sense to start A/B test from the position of equality.
Aiming For the Local Maximum
A local maximum is the highest value when reaches a limited range whereas global maximum is the highest value when reaches entire range. In A/B testing, the best landing page is global maximum and have a better conversion rate. In A/B testing, a small difference like a call to action button, headlines, takes you to a local maximum.
What to test in A/B Testing
Here is list of elements to be tested in A/B
- Product description
- Call to Action button
- Layout and style of website
- Images on landing and product pages,
- Amount of text on the page (short vs. long)
- Form’s length and types of fields,
- Product pricing and promotional offers
A/B testing is a great way to test you landing pages and find the best one that gets more visitors. Start your A/B test now for your landing page.