In this competitive world, it is imperative to lure and satisfy the customers to make a business successful. With Infusionsoft being major sales and e-mail retail platform, it has benefitted many small businesses and entrepreneurs. It is a private company which offers products that organize and manages the customer lifecycle, customer relationships, marketing automation, e-commerce, large data control and lead capture. However, certain constraints such as start up cost, Kick start drill sessions, sales and setup process and no native integration have been reported by some customers.
What is Infusionsoft?
Primarily, Infusionsoft is a private software company whose major focus area is the growth, production, and performance of small businesses with its various elements. The Infusionsoft, multipurpose software system increases the growth of business with its technical and strategical skills and expertise. It comes with various plugins such as WordPress and e-commerce it outstands in stimulating the growth of a business
The present cost of Infusionsoft is about $200-$300 monthly (varying with the features) along with a setup fee in the beginning. Since it is expensive, several questions strike the minds of the investors. But with its excellent performance and growing positive results, the money invested seems worth it.
Apart from up-selling, cross-selling, down-selling and side-selling, the following key components make it outstand the crowd as an all-in-one Small Business Software System.
1. Customer Relationship Management
It enables you to track and jot the customer data at one place making the data control easy and simple. The lead course helps you capture your lead and convert them into your customer. Besides, it is imperative to maintain a healthy relationship with the current customers.
2. Automated Marketing Campaigns
With Infusionsoft several inbuilt campaign templates are available for the users. Moreover, the custom campaigns can be effortlessly created. Furthermore, it also provides email marketing, networking posts, direct mail letters and automatic voice broadcasts. This feature helps in targeted marketing by escaping the old auto responders.
3. Ecommerce Platform
Besides compatibility with many other plugins, the Infusionsoft is well suitable for all the financial transactions via PayPal, PowerPay, Authorize.net and all merchant processing systems. It has an entire shopping cart within. You can affiliate your marketing system, use coupons, operate promotional tools (30-day free trial subscriptions), etc.
4. A reliable and fast platform
Unlike many automation platforms, Infusionsoft is stable and does not take much time while loading. Moreover, it does not include bugs and loads without any issues.
5. WordPress Compatibility
The various plugins make the Infusionsoft powerful. It enables you with all the benefits and advantages of a WordPress web page. Many add-ons present help in smooth integration of Infusionsoft features with WordPress website.
6. Robust Reporting and Analysis
The large data handling is very powerful with Infusionsoft, everything gets in the form of a data within it. The data about the customers can be easily viewed and controlled for example you can quickly analyze the amount spent by the customers on various products. Furthermore, it includes Sales reports, Lead source ROI reports, Marketing channel reports, etc.
7. Healthy and Safe email gateway
One needs to be very careful about the email provider and its services. Since InfusionSoft expends many resources and workforce to ensure a safe provider reliable by ISPs, the tolerance and chances of spamming are minimal. They help to meet the healthy rate of email deliverability.
8. Sales Opportunities
The vital part of the growth of any business is the track of the lead, sources, prospects and sale. It is very tiresome to keep a check of all the visitors or viewers hitting your web page. In such a scenario Infusionsoft comes with an “Opportunities” feature which smartly helps in easing the work. Not only, has this system facilitated to keep a better record of all the ongoing business, but also for the complex items and services or high utility goods before closing the sale. Infusionsoft also enables you to can measure Lead-To-Sale close ratios.
Infusionsoft has emerged as a leader in providing a strong marketing plan and solutions for a small marketing company. The automation and potential of the Infusionsoft to function as a multipurpose system for various marketing activities soothe the work of the small business. As it is rightly said, you have to invest money to make money. If the proper working and functionalities of the Infusionsoft are known, the software system is worth the amount paid for it.