E-commerce software is an engine behind an online store which makes it possible to easily add or remove products, manage list, calculate taxes and everything else required to handle a website and fulfill orders.
Let us see how beginners can get started with e-commerce software.
The choice of the platform is a crucial decision that an online entrepreneur makes in the starting their business. One should choose the platform wisely because this decision can construct or destruct one’s whole e-commerce game.
The essential factors that can weigh into this resolution are:
- Ease of use
Let us see a few familiar E-commerce platforms convenient for beginner’s E- commerce site owners.
- Big Commerce
1. Payment Providers
The selection of a payment provider is crucial. It is a partner whom you hand over your wage and who will be responsible for handling your money. Let us go through a few important things one should consider while selecting payment providers.
- There should be an availability of payment providers in the countries where your online business targets.
- Various payment mechanisms they support.
- They should consider the option to charge fees accordingly on a regular and repeating record.
- Ease of use.
- Reliability and support.
The most trusted payment providers are Stripe and PayPal.
2. E-Commerce Analytics
Once you have set up your website and started getting customers, sales and orders, you have to find out the chemistry between your net profit and your income, the products which don’t sell at all, which products sell best and which channel produces most conversions.
This data helps you to determine your sales trends, adjust store merchandising, upgrade relationships with your customers and optimize sales channels. With the support of this information, you will be able to modify and get ahead of the competition
Savvy Cube and Jirafe are the most efficient e-commerce analytics solutions that help you analyze your store performance and build better sales strategy plans.
Managing the books manually or using spreadsheets wastes an enormous amount of time. Automating the process with the accounting software can save massive hours of tedious work. These tools not only improve the booking process but also take the inconvenience out of finances management process.
There are two types of accounting software – cloud-based solutions and advanced feature-rich locally-installed tools. The new option is the best for starting an online business. Such software is convenient, easy to use and can be used on mobile phones.
Intuit QuickBooks and Freshbooks are the best accounting software.
4. Search Engine Optimization (SEO)
Every online entrepreneur knows that to increase the production of sales, a website should rank high in Google search results. SEO requires tremendous time and endeavor. SEO marketing offers you a large number of tools that promise you to brutalize the SEO process fully, brings you tremendous service and earn more profit in less time. However, you should be aware of these tools as many of them are useless and can even get your website castigated by Google.
SEO tools are getting more and more complicated to master, and they also cost a lot. Alternatively, you should hire a reliable SEO agency or SEO specialist. Here are some useful tools that can help you run basic SEO activities.
- My site auditor
5. Social Media
These days’ social media has become an important instrument for developing brand awareness. It is futile for a new brand to be active online without the help of any social media presence. Various social media platforms like Pinterest, Twitter, Instagram, and Facebook can be used for everything from real-time engagement to customer services and direct sales.
It is not possible for someone to regularly update their social account. For this problem Buffer and HootSuite are the software that can frequently manage your social accounts.
6. Email Marketing
It is a crucial part as it helps E-commerce businesses to produces high-quality leads and keeps them occupied. A well-organized e-mail campaign can supplement the model of about every e-commerce business.
E-mail marketing will help to expand your business more quickly. MailChimp and GetResponse are the two great e-mail service providers.
7. Marketing Automation
Marketing automation is a productive way for starting up a business to improve customer communication and stay organized. The specialized software can assist start-up business to make the most of their limited marketing budgets, supports leads in a more well-organized way and significantly reduce the sales cycles.
Infusionsoft and SendBloom are the tools adequately designed to handle the marketing needs of small business.
It is the way how beginners can get started with the E-commerce software. Once you know about it, then you will not face any problem with it. A plenitude of service providers exists to handle the commerce part of your online business. Invest wisely and reap benefits.