Infusionsoft as a Customer Relationship Management Software provides customer service to a wide range of fields, from agriculture to real estate, from engineering to IT services, anything under the sky. Let us see what all it entails?
1. Why do we need Infusionsoft?
Any company irrespective of the number of some employees would require using a CRM and marketing automation to save time. With Infusionsoft, the commerce will work more efficiently and ultimately accomplishes a better result. Different points to be noted while choosing a CRM are:
- Time efficiency – All business need a time-saving system. The CRM should meet that expectation.
- Impact on productivity –The growth of an establishment is proportional to the productivity of the employees.
- Better communication- Better internal communication will directly optimize the productivity of the employees.
- Better deal flow – Infusionsoft even allows you to integrate leads from Facebook Lead ads. A consistent trade flow is essential for the growth of the company.
- Customer delight – Customer satisfaction is the prime objective set for the success of the company.
Infusionsoft offers an integrated email marketing subscription based, all-in-one sales and marketing SaaS product platform aiming for businesses with an employee strength less than 25 people. Some highlighted features of the platform include lead scoring, web tracking, and social media tools.
2. What is InfusionSoft?
As mentioned earlier, Infusionsoft is a web-based customer relationship management (CRM) software, aiming to help small and mid-sized businesses.
Three brothers Scott, Eric Martineau and Clate Mask started it in 2001. Infusionsoft was born as a startup in Arizona and has now grown to a $125 million worth multifaceted company.
The company has acquired GroSocial system in 2013 and has now integrated the CRM with e-commerce and marketing automation tools. It will help the business owners to expand their customer base across social media as well.
3. The Area of Expertise
The aim of Infusionsoft is to help the business users to import and store online as well as offline contacts at a single place in an organized way. To help you connect better with your customers, you should attentively follow up with them. The software will help you to log of every customer engagement in the bucket and to customize the follow-up messages required to be sent to different clients based on the degree of engagement involved. Infusionsoft automates the sales and marketing of the business.
Infusionsoft uses advanced analytics tools which can help undertake major business decisions based on the analysis of the business and customer engagement data.
4. How do I use Infusionsoft?
Infusionsoft is a subscription based product. Different annual plans enlisted in the company website//www.infusionsoft.com/pricing.
Each plan offers you a combination of the following elements:
- Marketing automation
- Sales automation
One can choose from the above, the most suitable requirements demanded by the business needs.
5. The kick start packages
Infusionsoft also provides help to develop business ideas to reality. The packages offer the level of business expertise guide required to make your dream come true.
There are three packages offered:
- Kickstart Lite
- Kickstart Pro
The guidance can vary from a basic level to an effective strategy building. The payment is single time, and it is up to the entrepreneur’s discretion to choose from the plans best suited for the start-up.
6. Getting started with Infusionsoft
Infusionsoft also offers a free demonstration of the software. All you need to do is to provide the business owner’s name, email address, telephone number and company name. Once the introduction page is created, one can scroll through the page build-up.
The software then allows you to go through the different missions offered:
- Manage contacts
- Automate Marketing
- Automate Sales
- Process Payments
- See Results
- Integrate Systems
After familiarizing with software, one can choose the annual plan fitting the business need.
7. How is Infusionsoft different from its peers?
Unlike other CRMs, Infusionsoft offers an e-commerce platform too. For those who wish increase the spread of their marketing through online sales, it provides you secured features such as automated Checkout. This feature is provided storefronts as well as order forms. For example, a discount can be announced to the stakeholders, by providing a “Buy Now” link such as “Since you have downloaded the report, we are pleased to announce a 50% discount on your next order done in 24 hours. Please click to buy”.
Infusionsoft aims to do business to establish a strong relationship between their patrons and to build a customer base hassle-free. The automated system takes care of the management of the grouping of contacts, tracking of emails, sending the follow-ups, etc.
Automation is the future, and any prospective business will be benefitted by aid offered by Infusionsoft.