Online text ads put a huge impact on the potential buyers if they have shown in an appropriate manner. Millions of people use search engines in order to find the solutions as per their needs. If your company is giving an attractive solution, then you can engage with your potential customers. They will buy your product only if you convince them through great text ads.
It is important that while creating text ads, your ads should be “Call to Action” and have appropriate keywords in them. Check out 5 things to consider with text ads.
1. Reach the Right Audience
When customers are about to make a purchase, text ads allow you to reach the potential customers at the same moment. It is important that your text ads are informative and attractive as it is very important in such a small format. To make it more compelling, you should place an attractive title with appropriate keywords in the headline with a persuasive and convincing message. The process of making the ad copy always comes first.
2. Don’t Break Your Old Ads.
You can show all keywords in your text ad groups but sometimes you may want to put a break on your old ads. In paid search, text ads are new but it does not mean that they will surpass your old ads. Even many marketers have seen that their new text ads have low CTRs than old ads. When you make new text ads, first set up them with your old ads in your ad group. If a new ad is not giving a good performance as your old ads, then do not remove them instead keep on testing them. You can break your old ads when new text ads start giving better performance than the old ones.
3. Characters Limit
Now Adwords text ads are twice of original ads. You will have 140 characters limit to create high-quality text ads with punchy content about your services or products. Through this, you can create two attractive headlines of 30 characters each with 80 characters description of your products. Even you have all extra characters at your disposal. In order to count them, make mind grabbing text ads that have emotional appeal and valuable information.
4. Make your ads highly relevant to the search query
To make your text ads highly relevant, you have to make sure that your ads have appropriate keywords in them. This is important because having right keywords in your text ads, then your ads will be easily searched by potential customers. Either you can use grouped ad groups or you can use ad groups with a single keyword. Before you make new text ads, it is important to have single keywords ad groups and themed ad groups. This will make it easy for you to create compelling text ads. In order to make your ads highly significant for those who are searching for this, then make sure you have used right keywords on you text ads. This will make your ads look more relevant and help people to see what they are looking for in the headline.
5. The Use of Description to Distinguish Your Product Or Service
After giving the attractive title to your text ads, give a description about your product and services that provide the essential information to your potential customers and have the power to convince them to visit your page. You can also include in your text ads additional features, benefits, offer, or call to action such as free trial, download free, shop now etc. This will help the user to know what they will get when they visit your page. This will also boost the conversion rate.
Make sure that you display the correct and informative description about your product and service as this is your final attempt to make the visitor click your landing page. Use your description wisely. Make sure, it should distinguish your product and services from other competitors in the market and present your brand outstanding from others.
Text ads play an important role while making sales online. It is important to make them more compelling and informative enough so that potential buyers can get attracted towards them. To make your text ads outstanding, consider the above-mentioned point. These points will help your make great text ads for your product or services.